The world of business and marketing is highly competitive, and a marketing degree is a must-have to stay ahead of the curve. An MBA in Marketing equips individuals with advanced knowledge and skill sets to progress in their careers better.

With the best learning experience and market exposure, Bansal Group of Institutes is one of the top MBA Colleges in Bhopal, offering an MBA degree in marketing!

Whether you want to hone your skills in marketing or pursue a career in management, this blog will guide you towards making an informed decision on how an MBA in Marketing can help you achieve your goals!

Table Of Contents

1. What Is An MBA In Marketing?

2. MBA Marketing Course Overview

3. Eligibility For MBA Marketing Course

4. Benefits Of Pursuing An MBA In Marketing

5. Career Scope For MBA Marketing

6. Top Organisations Hiring MBA Marketing Students

7. The Final Say

8. FAQs

What Is An MBA In Marketing?

An MBA in Marketing is a specialised two-year Master’s program that caters to individuals interested in advancing their careers in marketing. Pursuing this degree equips students with the knowledge and skills to keep up with consumer trends, research, sales, marketing, and strategies in various fields. 

This MBA specialisation in marketing sharpens a student’s expertise in evaluating consumer behaviour, global marketing, research, advertising and promotion strategy, and new product development. 

Graduates of an MBA in Marketing program have a competitive edge. They tend to occupy senior or management-level positions within an organisation, at the heart of creating successful marketing campaigns.

MBA Marketing Course Overview

An MBA in Marketing program aims to equip students with the skills and knowledge to develop and implement effective marketing strategies that drive business growth and success.

An MBA in Marketing program typically includes core marketing, accounting, economics, statistics, and organisational behaviour courses. Some of the specific marketing courses that MBA students may take include.

• Consumer Behavior
• Marketing Research
• Brand Management
• Advertising and Promotion
• Sales and Distribution
• Digital Marketing

In addition to these core courses, students may also have the opportunity to specialise in a particular marketing area, such as product management, global marketing, or social media marketing.

Eligibility For MBA Marketing Course

Getting into an MBA in Marketing program requires specific eligibility criteria. The eligibility criteria may vary based on the particular university or institution offering the program. However, here are some general requirements.

1. Educational Qualification

Candidates should have a bachelor’s degree from a recognised university or institution in any discipline. Some universities may require a minimum percentage of marks in the undergraduate degree.

2. Entrance Exam

Most universities require candidates to appear for an entrance exam such as Common Admission Test (CAT), Xavier Aptitude Test (XAT), Management Aptitude Test (MAT), graduate management admission test (GMAT) or Common Management Admission Test (CMAT). The scores of these exams are used to shortlist candidates for the selection process.

3. Work Experience

Some universities may require candidates to have a minimum work experience of 2-3 years in marketing. However, this is not a mandatory requirement for all universities.

4. English Language Proficiency

Candidates must have proficiency in the English language. This is assessed through exams such as IELTS, TOEFL, or PTE.

Benefits Of Pursuing An MBA In Marketing

MBA in marketing can open up multiple career opportunities in various business sectors such as banking, FMCG, hospitality, and media. 

Pursuing an MBA in marketing can equip professionals with the necessary technical skills to move up the ladder and qualify for high-paying jobs such as digital marketing and content creation. 

One of the significant advantages of pursuing an MBA in marketing is that it can lead to higher earning potential and more robust career opportunities. Marketers with MBA qualifications are in greater demand, especially with the rapid growth of marketing automation tools. 

Career Scope For MBA Marketing

MBA in Marketing can provide a solid foundation for a career in marketing, advertising, sales, or business development, among other fields.

Some of the most common career opportunities after MBA in marketing graduates are.

1. Brand Manager

Brand managers are responsible for developing and executing marketing campaigns to build brand awareness and increase market share.

2. Marketing Manager

Marketing managers oversee the overall marketing strategy for a company, including product development, pricing, promotion, and distribution.

3. Advertising Manager

Advertising managers create and manage advertising campaigns to promote products or services and increase brand recognition.

4. Market Research Analyst

Market research analysts analyse market trends and consumer behaviour to help companies make informed decisions about product development, marketing, and sales.

5. Sales Manager

Sales managers are responsible for leading a team of sales representatives and developing strategies to increase sales and revenue.

6. Business Development Manager

Business development managers identify new business opportunities and develop relationships with potential clients to grow the company’s revenue.

7. Digital Marketing Manager

Digital marketing managers develop and implement digital marketing strategies, including social media marketing, email marketing, and search engine optimisation.

Top Organisations Hiring MBA Marketing Students

Many top organisations to hire MBA marketing students. Here are some of the notable ones

• Procter & Gamble
• Johnson & Johnson
• Amazon
• PepsiCo
• Apple
• Google
• Coca-Cola
• Nestle
• Unilever
• L’Oreal

These organisations are known for their strong marketing programs and often recruit top MBA marketing students from leading business schools. 

However, it’s worth noting that many other companies also hire MBA marketing students, so it’s essential to research and target organisations that align with your career goals and interests.

The Final Say

An MBA in marketing is an excellent option for professionals looking to boost their career prospects in marketing. With the growing importance of digital marketing, an MBA in Marketing can help you learn the latest trends and technologies in the field. 

It can also help you develop leadership skills and gain practical experience through internship programs and projects. Pursuing an MBA in marketing can open doors to various career opportunities, including marketing, brand, and sales management. 

Overall, MBA in marketing is a reliable career option. It can prove to be a great way to upgrade your career and thrive in the ever-evolving marketing landscape.

About BGI

Bansal Group of Institutes offers a wide range of engineering, management and nursing courses. It has the best and top-placement colleges in its various campuses across Bhopal, Indore and Mandideep. With credible faculty and well-equipped laboratories, BGI ensures a top-grade learning experience. 

Visit our websites

Bhopal– https://bgibhopal.com/

Indore– https://sdbc.ac.in/

Mandideep– https://bce.ac.in/

Click on the link to get yourself registered– https://bgibhopal.com/registration-form/

FAQs

1. What coursework can I expect in an MBA program specialising in marketing?

An MBA program specialising in marketing typically includes coursework in a range of topics. Students may also have the opportunity to take elective courses in related areas. The coursework will likely include case studies, team projects, and practical applications to help students develop real-world marketing skills.

2. How can an MBA in marketing help me advance my career?

An MBA in marketing can advance your career by providing you skills and knowledge needed to succeed in the competitive marketing world. This degree can also increase your earning potential. Additionally, an MBA program can provide valuable networking opportunities and connections within the business world that can help you advance your career further.

3. Are there any alternative paths to gaining expertise in marketing without pursuing an MBA?

Yes, there are alternative paths to gaining expertise in marketing without pursuing an MBA. Some options include taking online courses or certifications in marketing, attending industry conferences and more, but the most promising and reliable path to pursue marketing is MBA.